Who Wants to Bing?

Is Bing the Next Best Thing in Search Engines?

Is Bing the Next Best Thing in Search Engines?

Anyone who watches TV or surfs the Net has heard about a new “Find” Engine from Microsoft called Bing. Since MSN Search and Live Search were a complete bust, Microsoft decided that they would take the time and effort to create a new brand from scratch and add a touch of relevancy to their search algorithms. It will be interesting to see if Bing can creep into the Internet sub-culture much as Google has over the past decade or if it will slide into irrelevancy like so many other Microsoft initiatives. The question is, Who wants to Bing?

When Google came out, everyone wanted to try it. The founders were found scrambling to raise the capital to buy enough servers to keep up with the growing amount of search users visiting their site everyday. It literally transformed the way we search for products, services, and information online. With the many advancements in Internet technology and the many attempts by strong competitors like Yahoo! and MSN, Google has remained the strongest following time and time again, even as it gets more and more cluttered with different mini programs (like Google Maps, Youtube, etc.) and Pay Per Click advertising.

Bing will have to provide something special that people are begging for. I’m wondering if they did their research! Of course, it really does look pretty cool. It has a sort of 2005 “Futuristic” look to it, but the sleak and simple design really helps you forget it’s a Microsoft product. The changing backgrounds are a nice touch but still don’t really seem to add any value to the search experience. What I find truly interesting however, is how the content is organized on Bing. A simple search for “Google” comes up with ‘News about Google’, websites of Google, “Google Services”, “Google Downloads” and more. They seem to really want to lay the gauntlet of choice for their customers. The jury’s still out on whether that’s a helpful feature or a hindrance to quick and easy results.

So what does it mean for businesses that want to be found on Bing? As much as we Search Engine Optimizers want to believe that we know what’s going on it will take months of research, testing, and constant tweaks to our marketing campaigns to learn how to optimize sites for Bing. According to their web master resources it shouldn’t be much different than optimizing for Google, except that Meta tags, Page Titles, and URLs don’t seem to matter nearly as much as quality content and relevant backlinks. We’ll keep diligently learning and hopefully as Bing takes away a bit of that search market share, we will be best equipped with the knowledge to help our clients show up first. Until then I pose the question, “Do you want to Bing?”