Creating Your Own Success One Project at a Time

Beauty Tips, Exlusive Deals, and Salon & Spa Reviews

Beauty Tips, Exlusive Deals, and Salon & Spa Reviews

6 in the morning. Can’t sleep. Too excited about what’s to come. We’ve started a new blog project and it’s looking very promising. Designed and built the blog (with help from some friends) and now adding the little features that will make ours special. Now we’re working on getting quality content writers to join the team.

With Habidoo.com peaking very little interest, we decided to shift the focus onto this new project – http://www.vancouverbeautyreviewer.com. Taking into account some of the challenges in marketing Habidoo, we developed a solid plan that starts with good content, and progresses into monetization.

For those of you saying “Moneti- what?”, it’s okay. I was there not too long ago myself. It means Making Money off Your Blog/Website. Understanding that many people do very little work and make cash online, we figured why reinvent the wheel? Give an enthusiastic and willing group a product they already enjoy and add our own spin to it. With all the plans we have, it’ll be huge in the future anyway. At least that’s the plan.

As we found out with Habidoo, you can’t just build a good site and expect people to like it. That’s why we started with research. We found out that a large population of young women in Vancouver are a) new to the city, b) interested in meeting people, and c) love to go to beauty salons. We feel pretty confident that this is the market to go after.

Next in line was figuring out what they want. So doing a few Google searches we discovered that content is king (still). How-to videos on makeup get thousands of hits on Youtube everyday while women flock to beauty review sites to participate in the discussion. Women love to share their opinions and value those of others that they identify with. Conclusion: start a blog with reviews and beauty tips.

From there we thought of how we could add our own spin on it. Since we had just finished producing a social network, we figured we would make it more interactive than most blogs. Yes, I said MORE interactive than a blog. Adding reviews to comments, and making them searchable is one idea. Others include a social directory that blog subscribers can review local salons. Many more are in thw works, but that’s just a start.

Finally we thought “Now how are we going to make money off this thing?” Well, who’s going to pay? The women aren’t, as there are thousands of review sites they can join for free. It would basically be wrong to charge for participation and I anticipate people would protest silently while our site traffic hovers around 0.

Salons might, but we have to offer them business, not just a listing on a directory that sits there in no man’s land never to be found. So how do we offer them business? Maybe I’ll let you know in the next post. For now, it’s off to customize my new blog.

*I love to hear of other people’s entrepreneurial ventures. Please feel free to share your story by commenting on the blog or emailing me at jeff at habidoo dot com.

Advertisements